smokey ash brown hair color

Smokey Ash Brown Hair Color Ideas + How to Get the Look

Looking for a hair color that’s chic, versatile, and totally on-trend? Say hello to smokey ash brown—the shade that’s taking over Instagram feeds and salon chairs everywhere. Whether you’re dreaming of a soft, smoky finish or a bold, statement look, this color effortlessly blends cool ash tones with rich brown hues. In this post, we’ll explore gorgeous smokey ash brown ideas and give you tips on how to achieve the perfect look at home or in the salon.

What Is Smokey Ash Brown Hair Color?

Smokey ash brown is a soft, cool-toned brown hair color with subtle grayish undertones that create a smoky, muted effect. The term “smokey” refers to the slightly muted, almost misty finish of the color—it’s not flat or plain brown, but has a soft depth that gives your hair a shadowy, dimensional look. “Ash” points to the cool, grayish undertones in the color, which help neutralize warm tones and create a sleek, modern appearance. Combined, these elements give you a chic, understated hair color that’s both elegant and versatile.

Dark ash brown hair
Image credit: wella.com

This shade is trending because it strikes the perfect balance between low-maintenance and stylish. Cool-toned colors are dominating hair trends this year, and smokey ash brown works on a variety of skin tones while looking effortlessly polished. Celebrities, influencers, and salons alike are embracing it for its versatility—it’s flattering for every season and works beautifully with highlights, balayage, and natural hair textures.

The Ash Brown Edit

Expert-curated shades for a cool, sophisticated finish.

Deep & Cool

01. Dark Ash Brown

A deep, rich brown with cool, smoky undertones—perfect if you want a dramatic, elegant look. This shade works well on medium to dark hair and gives a sleek, sophisticated finish.

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Soft Taupe

02. Light Smokey Ash Brown

A softer, lighter version that’s ideal for adding brightness without warmth. It’s flattering on fair to medium skin tones and looks effortlessly natural.

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Dimensional

03. Ash Brown Balayage

For those who want dimension and texture, balayage creates a sun-kissed, smoky effect. It’s great for low-maintenance coloring as your roots grow out naturally.

Wella Color Fresh Mask (Ash) Shop Now

How to Get Smokey Ash Brown Hair Color?

AT THE SALON: If you’re going for a professional finish, tell your stylist you want a smoky ash brown with cool, muted undertones. Popular techniques include:

  • Full color: for an all-over sleek smoky brown look.
  • Balayage: adds soft, dimensional ash highlights for a natural, sun-kissed effect.
  • Toner: helps neutralize warmth and enhances the ash tones.

Products your stylist might use include Wella Koleston Perfect Ash Brown dyes and L’Oréal Dia Light Toner↗, which help achieve that smoky, cool finish without brassiness.

AT HOME: For DIY coloring, pick a quality hair dye in the ash brown family. Some options include:

beautiful brown hair in ash tone
ARTIST: @aalyhabeauty
  • Garnier Nutrisse Ash Brown for a natural, soft tone.
  • Clairol Natural Instincts in Smokey Brown for a gentle, ammonia-free formula.
    After dyeing, a quick ash toner like Wella Color Fresh Mask in Ash Brown can enhance the smoky effect and keep your color looking fresh.
Garnier Nutrisse
Best for Tone

Garnier Nutrisse

Ash Brown: Ideal for achieving a natural, soft tone that effectively neutralizes brassiness.

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Clairol Natural Instincts
Gentle Choice

Clairol Natural Instincts

Smokey Brown: An ammonia-free, gentle formula that provides a cool, sophisticated finish.

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Wella Color Fresh Mask
Maintenance

Wella Color Fresh

Ash Brown: A quick mask to enhance the smoky effect and keep your color fresh between dyes.

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Tips to Make the Color Last Longer

  • Cool-Toned Shampoos: Use a purple or ash shampoo like L’Oréal EverPure Purple Shampoo to keep brassiness away.
  • Heat Protection: Always use a heat protectant before styling; products like TRESemmé Thermal Creations Heat Tamer help preserve color and prevent damage.
  • Hair Masks & Serums: Deep-condition once a week with a nourishing mask, like Olaplex No. 8 Bond Intense Moisture Mask, and finish with a shine serum to keep hair smooth and healthy.
  • Limit Washing & Sun Exposure: Wash hair 2–3 times a week and wear a hat or UV-protective spray outdoors to slow fading.

Smokey Ash Brown Hair Ideas

1. Long, Flowing Smokey Ash Brown
A sleek, smoky brown with soft ashy undertones looks stunning on long lengths — especially when styled in loose waves that catch the light and show dimension.

sleek, smoky brown long wavy hair with soft, ashy undertones

2. Mid‑Length Waves with Subtle Highlights
Shoulder‑length hair with gentle ash brown highlights adds movement and balances structure with softness.

3. Smokey Ash Brown Balayage

Dark brown hair roots blending into smoldering ash brown tones

Dark roots blending into smoldering ash tones create a modern balayage that’s low‑maintenance and very on‑trend.

4. Textured Long Layers
Cool ash brown with layered texture gives depth and body — perfect for everyday chic.

5. Short Bob in Deep Ash Brown

Short Bob in Deep Ash Brown


A smokey ash brown bob brings out facial features and adds edge — ideal if you’re ready for a bold change.


📌 Trend Picks by Hair Length & Style

Short Hair:

  • Smokey ash brown pixie or textured bob adds drama and suits cooler skin tones.

Medium Hair:

  • Shoulder‑length lob with ash brown hues paired with soft beach waves for effortless style.
  • Face‑framing highlights brighten complexion and add dimension.

Long Hair:

  • Cascading cool, ashy waves that show off depth and variation in tone.
  • Smokey ash brown balayage or ombre for subtle, natural‑looking contrast.

Who Is Smokey Ash Brown Best For?

Skin Tones:
Smokey ash brown looks amazing on cool and neutral skin tones because the ash undertones complement cooler hues. Fair, olive, and medium skin tones can really make this color pop. Warmer or golden skin tones can still rock it, but you might want a slightly warmer ash brown to balance the complexion.

Hair Types:
This shade works beautifully on all hair types—straight, wavy, or curly—because the subtle smoky tones add depth and dimension. It’s especially flattering on medium to thick hair, where the color can show movement.

Who Might Want to Tweak It?
If your hair is naturally very warm or brassy, smoky ash brown may require extra toning to avoid greenish or muddy undertones. Fine or thin hair can also benefit from balayage or highlights instead of a full color to add volume and texture.

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